Probably have US MAP with regions and reps and Caroline's contact info.

"Our partnership with the ISP Channel program allows r for revenue to fall directly to the bottom line, without the learning curve and expenses of a startup ISP." OaYe Thomas, Director of San Bruno Municipal Cable TV The ~ternet Channel Solutio~ for Cable Operators The ISP Channel is a nationally branded Internet program for small to mid-sized cable operators who want to provide broadband access for their subscribers, but may not want the hassle or expense of setting up a data network and managing an ISP. The ISP Channel offers you the opportunity to focus your capital and resources on expanding your programming and your customer base while you share in the recurring ISP Channel revenue. While other Internet Amliate programs focus on larger two-way cable systems, the ISP Channel makes Internet services available to both small and medium size one-way and two-way cable operators. Tiered pricing and services tailored to the SOHO and business markets. The ISP Channel strategy helps small to mid-sized one-way and two-way cable operators aggressively compete in their local markets for Internet and data services under a nationwide branded service. Internet access with the ISP Channel includes e-mail, video conferencing, file transfer, web surfing, hosting, local and national content, and nationwide roaming. Customer support functions include inside sales, 24 x 7 technical support, fax back and local cable operator web site development. N E T P A R T N E R € Immediate profit from revenue sharing € ISP Channel pays for all head-end equipment € ISP Channel pays for all Internet access charges_IL € Works with one-way and two-way cable systems € ISP Channel provides all marketing materials € Toll-free subscriber sales professionals € Toll-free 24 x 7 subscriber technical support € Co-branded Excite (local and national content € On-line Web module for programming, PPV and b lling € Tiered service based on bandwidth and/or applica ion Email Web Hosting Business Services Nationwide Roaming Local 800 Sevice Toll Free Subscriber Sales Support ISP Chann-l S-rvlc-s Network Operations Regional Server Complex Fiber Connectivity to the Internet Toll Free 24x7 Technical Support C-bl~ rator S-n~lCff Caching/Proxy Servers Video Conferencing Server IP Telephony Servers Cable Router Internet Access Telco Return Router The ISP Channel is Your ~o Cost ISP Channel Headend Equipment Lines and Installation € We pay for all equipment and Internet access fees. € We work with you to deter- mine the best approach for your business. ISP Channel Network € We pick up all the costs of maintaining an extensive nationwide network of lines, servers, switches, and routers. € We pay for all network facilities that enable ISP Channel services including video conferencing, IP telephony, virtual LAN connections and the fastest access available. € Our nationwide network is monitored 24 hours a day, 7 days a week. ISP Channel Marketing F~ € We create the marketing materials to promote your Internet Channel including billing inserts, video clips, and ads for your Prevue Cable Guide. € Take advantage of our nationwide branded program. € Our sales professionals telemarket to your subscriber and non-subscriber base. 15P Channel Content € Excite and ISP Channel co-branded content customized for your own web presence. € Local and national content from the first day of operation. € Subscriber personalization including stock portfolios, horoscopes, local and national news and sports of your choice - and more - waiting for you 24 hours a day. € Share in the Excite/ISP Channel national advertising revenue. € Customized Cable Operator Module with on-line schedule, PPV, bill payment, and banners to promote your local services and community. ISP Channel Pricing and Speeds: € ISP Channel Basic Service: $49 per month, $99 setup fee € ISP Channel Business Basic: $99 per month, $199 setup fee € ISP Channel Business Plus: $199 per month, $299 setup fee € All three services are capable of speeds ranging from 1 to 30Mbps. € Tiered bandwidth pricing tailored for your market. Subscriber Cable Modems € Telco return using your existing modem or ISDN terminal adapter. € Internal or external cable modems with on board 56Kbps X2 technology. € MCNS or ATM two-way cable modems. ISP Channel Sales Support € Our sales professionals understand the Internet market and the competition. € Our sales professionals can take your order and set-up your account while you wait. € Our network sales professionals can handle all of your business lo business Internet requirements from access to routing, equipment to Web developrnent. ISP Channel Subscriber Installations € Local technical support to smooth out the launch of your subscribers' cable modem service. € Subscribers receive a free ISP Channel Microsoft Internet Explorer CD wi~h all necessary software including video conferencing, Il' telephony and more, as part of the installation. ISP Channel billing € Simplify the process with a single line item Qn your existing bill. € ISP Channel can provide billing services. Local Phone Carrier POTS ISDN HFC or Coax M-tworks .inl~ to the Tnternet 1: ~ SP Channel service is completely compatible with popular billing services, such as CableData and CSG. r~ Channel Technical Support Nationwide toll-free 24 x 7 technical support answered by ' our Internet experienced staff € Other support options include, online support via our ISP Channel web site and the toll-free ISP Channel fi~x-back system. One Way Acc‹ss Telco Return Video Conferencing IP Telephony Two Way Acc-ss Virtual LAN Telecommuting SOH0 Multi-User ISP Channel Partners ,h _l ~1 E~ d;Er ~orporate Headquarters 540 Logue Ave. Mountain View, CA 94043 Phone: 650-237-1400 Fax: 650-237-1499 Email: sales~isp~hannel.com Web: www.isp~hannel.~om Q: Who is MediaCity? A: MediaCity has been providing Internet access to businesses in California and Nevada since 1994, and has offices in Kansas City, KS; Reno, NV; and Chicago, IL; and corporate headquarters in Mountain View, CA. MediaCity has been providing Internet access over cable for approximately two years. Q: I am in theprocess of upgrading or selling the system. I want to wait until things 'settle down' before I add any new services. How would the ISP Channel benefit me now? A: There is no 'out of pocket' cost to the operator for adding the ISP Channel, so if you're getting ready to sell your system, the ISP Channel can only enhance its value. The ISP Channel will generate as much as 50% of your total TV programming profits. Even if you are upgrading your system from analog to digital, you can almost immediately be earning revenue with the equipment in place on your current system. Q: How do v~)Home and other s~vices compare to MediaCity's ISP Channel? A: Our ISP Channel does not require a massive investment. You do not need to share in the partnering equity. Yl)u will not need to outsource Internet services to a local provider. There is no labor or capital investment required. Yoll are not tied to one cable modem equipmt nt manufacturer - you can choose what is best for your business. In addition, the ISP Channel includes local and; n.ltiollal content, nationwide dialup co~rage, and host of advertising revenue opportunities. You also share in the revenue of all ISP Channel business services, which include web page development, web hosting, co-location, and dedicated Inter~,et access. Q: Our company is consideringproviding "in-house" Internet access. Why should we consider the ISP Channel instead? A: IMMEDIATE PROFITS! Most operators will not realize ilnlllediate profits. ISP Channel covers the cost of equipment and support. Because ISP Channel represents multiple operators nationwide, better prices on vol-lme purchases help to reduce costs. Since ISP Channel is available nationwide, your customers can also benefit with l]ni(llle feanlrec like nationwide di roammg servlces. ISP Cham~el is a registered Service Mark of MediaCity World, In~. All other trademarks are owned by their ra~l ************************************* A Turnkey High-Speed Internet Service for Cable and Wireless Operators with Zero Up-front Costs The ISP ChannelsM is a service of MediaCity World, Inc., a wholly owned subsidiary of SoftNet Systems, Inc., a public company. For more information on the ISP Channel please visit our Web site at www.ispchannel.com. Information regarding MediaCity or SoftNet can be found at www.mediacity.com and www.softnet.com respectively. MediaCity World, Inc., 500 Logue Ave, Mountain View, CA 94043 tel: 650.237.1400 fax: 650.237.1499 Outline of MediaCity's ISP Channel Service ISP Channel Headend Equipment, Lines and Installation € MediaCity will be responsible for all up-front and recurring costs associated with ISP Channel related headend equipment and access lines including purchase, installation and monthly fees. € MediaCity will choose, with input from the Operator, the appropriate equipment manufacturer to supply the headend equipment and cable modems. € MediaCity is not limited to one manufacturer. a~ ISP Channel Network € MediaCity will be responsible for all costs (labor and equipment) associated with maintaining the extensive nationwide network equipment (servers, switches, routers, etc.) and lines that enable all ISP Channel services including Internet access, Web surfing, email, file transfers, video conferencing, etc.. € MediaCity's nationwide network is monitored 24 hours a day, 7 days a week. ISP Channel Marketing MediaCity will be responsible for creation of all original ISP Channel marketing materials including pre-press print media (billing and cable magazine artwork) and video clips (preview guide and other video ad inserts). MediaCity will be responsible for all national marketing including reproduction and distribution. MediaCity will be responsible for telemarketing to all of the Operator's current market (subscribers and non-subscribers). € The Operator will be responsible for all labor and costs related to reproduction and distribution of local marketing materials (printing and inserting bill inserts, cable guide ad placement, video ad insertion, etc.). ISP Channel Content MediaCity will be responsible for all local and national ISP Channel content in partnership with Excite Inc. Content will be true broadband multimedia, taking advantage of the superior speeds provided by the ISP Channel network. The Operator will receive additional advertising revenue from the MediaCity/Excite partnership. € The Operator will have the ability to sell local advertising through the MediaCity/Excite partnership. ISP Channel content will be geared toward assisting beginner through advanced users. € MediaCity will provide a customized, local area for the Operator. € This area will provide the Operator with a professional Internet presence and allow for local advertising and community information in addition to channel line up and other Operator specific information. ISP Channel Service Details: Pricing and Speeds € The ISP Channel is a value-added, three tier service. € ISP Channel Basic (which supports 1 computer) is $49 a month with a setup fee of $99. € ISP Channel Business Basic (which supports 2 to 5 computers) is $99 a month with a setup fee of $199. € ISP Channel Business Plus (which supports 6 to 15 computers) is $199 a month with a setup fee of $299. € All three services are capable of speeds ranging from 1 to 30 Mbps depending on data traffic, the cable plant, headend equipment and the subscriber's computer equipment. € These speeds are easily in excess of 50 times faster than the nationwide ,,_ P ~ SubscriberCableModems 7nAq7-~l '7Q Q f~ nn~rti~n qn~ tim~o~ f~ct~r thqn th.o m~r~ ~Ynt~ncivf~ T.~T~T~T telephone copany product. MediaCity will be responsible for the purchase of all subscriber cable modems. € At a minimum, each subscriber location will need one cable modem. € One modem can usually handle up to 15 users (ISP Channel Business Plus). € With MediaCity's volume purchasing power, we are generally able to secure modem prices in the range of $199-$299, depending on the manufacturer. € Unlike cable converter boxes, we recommend having the subscriber pay for the cable modem up-front, as is done in all other areas of Internet access (analog 28.8, ISDN, etc.). € In cases of poor market penetration, we will usually consider some type of lease or financing program after a period of time. ISP Channel Sales Support € MediaCity is responsible for all costs associated with ISP Channel Sales support. € ISP Channel Sales Representatives will handle all aspects of the sales process including informational, pre-sales and technical sales calls via our nationwide toll-free number. ~ ISP Channel Subscriber Installations _~ € Once the subscriber's location has been evaluated as working and supporting an additional outlet for the ISP Channel equipment, our installer will complete the process with no additional Operator involvement. € During the installation, ISP Channel subscribers will receive a customized ISP Channel Microsoft Internet Explorer CD with all necessary backup software at ~.~ no cost. € Subscribers will be provided any additional equipment necessary to complete the installation (e.g. Ethernet Card) usually, at no charge. € The Operator is responsible for the initial inspections on all ISP Channel subscriber locations. € This allows for additional onetime and recurring Operator revenue as well as insuring satisfactory ISP Channel conditions. °~ T~p Channel Billin~ € The Operator is responsible for all ISP Channel billing and collections. € Upon successful installation of each ISP Channel subscriber by the ISP Channel Installer, the Operator will be notified to commence billing. In almost all cases, the costs involved with adding the ISP Channel service as a line item to the cable subscriber's bill is negligible. The ISP Channel service is completely compatible with popular billing services such as those provided by CableData. € The Operator is not responsible for payment to MediaCity on delinquent accounts. ISP Channel Technical Support € MediaCity is responsible for all ISP Channel related technical support issues. € ISP Channel subscribers calling our nationwide toll-free number will be professionally assisted by ISP Channel Technical Support Representatives with extensive Internet/cable training and experience. ISP Channel subscribers will also be able to select from a wide variety of electronic support information provided by the ISP Channel Web site, the ISP ~ D 1~ t~m ~n~l th~ T.~P ~h, nnel Automated Telephone allllcl l aA-L~a~ Support System. Technical issues requiring more hands-on support will be referred to the local ISP Channel Installer for resolution. The Operator will be continue to be responsible for the entire cable plant and for insuring that the plant is providing a suitable environment for the ISP Channel service. °~ ISP Channel Agreement Term € The standard term of the ISP Channel Agreement is 36 months. € This allows sufficient time for both parties to realize the great revenue potential of the ISP Channel, and allows MediaCity a period in which to fully amortize its capital investment. Exit strategies at the end of the Agreement Term are flexible. Some possibilities are: Agreement renewal, Operator purchase of headend equipment, ISP Channel franchise rights, assistance with an in-house operation, or complete removal of all equipment and termination of any obligations. °~ ISP Channel Revenue Sharing Agreement € The ISP Channel is a revenue sharing service providing profits to the Operator that would be difficult to obtain even if the Operator were to attempt a similar service "in-house." € MediaCity's standard revenue sharing pays the Operator 50% of all ISP Channel revenue (setup and monthly) after the first 200 subscribers. € The first 200 subscribers are at a 75/25% split in favor of MediaCity to help offset our basic costs. € In comparison to other similar services, MediaCity requires no equity stake in the company, offers a variety of other complimenting telecom products and services to bring additional revenue to the Operator, and has capital available for plant improvements and other revenue generating ventures. Frequently Asked Questions Q. What is your company history? A. MediaCity World, Inc. was founded in 1994 as an ISP (Internet Service Provider). In 1996, MediaCity was purchased by SoftNet Systems, Inc. (www.softnet.com) (AMEX: SOF) which operates three divisions including MediaCity. MediaCity currently has offices in Kansas City, KS; Reno, NV; Chicago, IL. Our headquarters are located in Mountain View, CA. MediaCity has been providing data over cable for approximately one year beginning with Cable Co-op in Palo Alto, CA. To date, the ISP Channel is available to approximately 100,000 cable subscribers nationwide with additional systems being added weekly. Q. I am in the process of upgrading or selling the system and I am going to wait until things "settle down" to add any new services. Besides, how would the ISP Channel benef~lt me now? A. Our service can be setup to run on l-way plants that are being up~raded to a 2-way system, at no additional cost to the Operator. The benefit is recurring revenue while you are upgrading not 6-24 months down the road when you finish. On even a small system, this can translate to tens of thousands of dollars. If you are getting ready to sell your system, the ISP Channel can only enhance its value. Consider that the ISP Channel will frequently generate as much as 50% of all existing TV programming revenue. Wouldn't you rather buy a system with this high revenue generating service in place? Q. How do @Home and other services compare to MediaCity's ISP Channel? A. Unlike other Internet over cable services, MediaCity's ISP Channel does not require an equity share in the partnering Operator, does not outsource its Internet services to a local provider (thereby compromising service levels and adding complexity), does not require labor or capital investment from the Operator and is not tied to one cable modem equipment manufacturer. In addition, MediaCity's ISP Channel is excited to partner with small to mid-size cable and wireless operators, and our service works with both 1-way and 2-way systems.