business plan

start up



The Vision


Vision usually means an unusual discernment or foresight, a forming of a mental image of something never before wholly perceived by others.

From a practical standpoint, the statement of the vision needs to clearly state the idea in terms that fire the imagination and convey the idea in simple language for easy comprehension. A good diagram helps a great deal.

For some business opportunities, the vision statement may be more like a mission statement, for example, to perform a service, carry on an activity or charge a group with a specific task. In which case, the challenge is to adapt Internet technology to the accomplishment of the mission.

Observations about the market environment and timing help give the vision credibility. The market changes that are foreseen by the visionary define the market window, giving the vision realism.