vision		business plan		start up		operations		ipo

Full-Scale Operations

The aim of nearly every start-up company is penetrating both the US and world markets. Entry strategies and early and quick recognition are key elements in being able to establish worldwide presence and to set up branch offices and local representation.

Facilities and people plans must be in place to ramp up to full-scale operations for development of products and services, manufacturing including overseas plants if needed, and for marketing, sales and web teams to roll-out advertising and promotion programs.

To provide for achievement of the level of customer service and technical support needed by a successful operation, contracts must be in place with distributors, resellers, and retail outlets if appropriate, and with vendors and suppliers. Practical working agreements are the key when working with strategic partners.

Penetrate US and World Markets
• market entry, recognition
• worldwide presence, branch offices

Establish R&D Resources and Product Development Facilities
• laboratory space, technical expertise
• collaboration, partnerships

Develop Marketing Programs
• product/service marketing and positioning
• pricing, promotion, targeting

Launch and Marketing Communications Services
• advertising message, media and campaign
• exhibit space at key conferences
• share booth as Internet Inventions partner
• creation of booth signage and collateral materials

Sign Up Sales Team and Reseller Channels
• qualifications, quotas, incentives
• value-added resellers, distributors

Customer Service and Technical Support
• web-based service, call centers, repair centers

Qualify Component Suppliers
• hardware, firmware, software, tools