The Reno Gazette-Journal Online
Demographics
Reno € Sparks € Tahoe
In 1994, Nevada's population continued to be the fastest growing in the Unites States. According to U.S. Census Bureau, our population has increased by nearly 50% in the last decade. This phenomenal growth translates into an area with a rich, diverse population.
Income
Median Household Effective Buying Income
1994
Reno/Sparks MSA* $36,657
Source: Sales & Marketing Management, August I994.
Per Capita Income
1991 1992 1993
U.S. $19,201 $20,137 $20,800
Nevada $20.831 $21,972 $22,894
Reno/Sparks MSA* $24,283 $25,855 $26,671
Source: Employment Security Department Research Division ³Survey of Current
Business² April I995
1993 - Nevada ranked 12th in U.S. in Per Capita Income
Reno/Sparks MSA* Population
300,000 ~Sparks
€ R~o
250,000 € MSA~
200,000
150,000
100,000
50,000
o
72j;~
24j ~
lg70 1980
134,930
~ ~1
19gO 1994
1970-1979 1981)-1989 1990-2000 1994
Reno/Spdrks MSA* 4.80% 3.00% 2.08% 4.00%
Nevada 6.40% 6.70% 4.79% 6.70%
U.S. 1.10% 0.90% 0.70% N/A
Source: U.S. Depattment of Commerce and UNR, Bureau of Business & Economic Research
Source: Of fice of Specific~lc D~n~6raphics, 1 INR Bure~ll of Bu~inc~ & Economic Research, and Sierra Pacific Power
Company
'MSA = Metropolh~n Specific~ al Area
19g0 Census
Age Number of
Group % Persons
Under 6 7 17,998
6- 11 8 20,570
12-17 9 23,141
18-24 13 33,426
25-34 20 51,424
35-44 13 33,426
45-54 11 28,283
55-64 10 25,712
€ 65+ 9 23,140
Totals 100 % 257,120
Ethnic
Percent
White ................. 83
Hispanic................ 9
Black................... 2
Asian................... 4
Native American ........ 2
Household Income
Level
Percent
Under $ 15,000......... 13
15-24,999.............. 17
25-34,999.............. 20
35-49,999.............. 21
50-74,999.............. 19
75+ 12
Home Ownership
Percent
Own ................... 64
Rent .................. 36
Averagre Household Size ..
Source: 1990 U.S. Census
Length of Residence
Percent
Less than 1 year.... 2
1-3 years ......... 13
4-10 years ........ 24
11+ ............... 49
Native............. 12
Marital Status
(18 yrs. or older)
Percent
Never Married...... 18
Married............ 60
Divorced........... 16
Widowed............. 5
Separated........... 2
Adults
Pe~ent
Male.............. 51%
Female ........... 49%
